what is web analytics?

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. ^[1]

Web analytics not only measures website traffic, but it can also be used for business and market research. It can also provide information that can help improve the effectiveness of the website as well as help companies measure the results of print advertising campaigns. Web analytics provides information about the number of visitors to a web site, the number of pages they viewed, how long they were on your site as well as what sites or search terms brought the users to your site.

Why Web Analytic?

Website analytics identifies how users interact with your website. Understanding website user behavior enables site owners to make sites more usable, make information more readily available and ultimately helping users to achieve their goals more quickly.

Our web analytics experts can help you:

• maximize your ROI from your website
• increase conversions
• enhance website usability
• enhance user engagement
• focus analysis on what is important to your business

Through our analysis, we offer actionable insights into the traffic to, and engagement with your website which ultimately will lead to increased ROI from all of your efforts.

sample monthly report.

Learn more, download a sample monthly analytics report.

need more information?

If your website is not delivering the ROI that you are looking for, contact us today to learn more about how our Website Analytics services can help you.

1. The Official WAA Definition of Web Analytics - http://www.webanalyticsassociation.org/?page=aboutus